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Home Careers Marketing Manager
Marketing Manager
Aug 7 • 2 minute read

Location: Remote
Reports to: CAIO
Type: Full-time

Company Overview:

ShopView.com is a fast-growing SaaS platform transforming how independent heavy-duty and automotive repair shops operate. Our all-in-one solution powers workflow automation, inventory control, customer engagement, and profitability for shop owners. We’re on a mission to bring cutting-edge software to an industry that’s long been underserved.

Role Overview:

We’re looking for a data-driven, hands-on Marketing Manager to lead our demand generation strategy and execute marketing campaigns that deliver qualified pipeline. You’ll work cross-functionally with sales, product, and leadership to scale lead acquisition, drive funnel conversion, and increase revenue through performance marketing, content, and automation.

Key Responsibilities

  • - Own the top-to-bottom marketing funnel: strategy, execution, optimization, and reporting across all major channels.

  • - Plan and run multi-channel demand gen campaigns across paid media, SEO/SEM, email, webinars, and partnerships to drive MQLs and SQLs.

  • - Develop and test landing pages, lead magnets, and nurture flows with clear attribution and conversion goals.

  • - Lead CRM and marketing automation efforts (e.g., HubSpot or equivalent) to segment and nurture prospects through the buyer journey.

  • - Collaborate with sales to build outbound enablement tools and ensure smooth lead handoff and follow-up.

  • - Analyze funnel performance by channel, campaign, and segment. Own KPIs including CAC, CPL, MQL-to-SQL rate, and pipeline contribution.

  • - Optimize and manage budget allocation to maximize ROI.

  • - Work closely with design and content teams to create high-impact collateral: case studies, one-pagers, product videos, ads, and more.

What You Bring

  • - 5+ years in B2B SaaS marketing, with a track record in demand generation or growth marketing roles.

  • - Deep experience with marketing funnel metrics and analytics platforms (e.g., GA4, Looker Studio, HubSpot, etc.).

  • - Proficiency in paid acquisition (Google Ads, Meta, LinkedIn) and strong understanding of SEO/content performance.

  • - Hands-on experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.).

  • - Strong copywriting and messaging instincts across formats and personas.

  • - Ability to balance strategic thinking with hands-on execution in a fast-paced startup environment.

  • - Bonus: experience marketing to the trades, blue-collar businesses, or vertical SaaS industries.

Why Join Us

  • - Competitive salary with performance bonuses.

  • - Fully remote with flexible working hours.

  • - High ownership role with visibility and impact.

  • - Fast-paced, no-BS culture building tools that truly help small business owners win.

  • - Opportunity to grow into a Head of Marketing role as we scale.

How to Apply

We want to get to know the real you - not just the resume version.

Please send the following to careers@shopview.com:

  1. Email with Introduction including your CV and/or LinkedIn profile
  2. A short custom-recorded video introducing yourself and telling us why you’re the right fit for this role

We review every application carefully and will be in touch if there’s a match.

Looking forward to hearing from you!